Advantages of RAL Quality Marks (RAL Gütezeichen)

Transparency, non-discrimination and economic efficiency: The German Regulation on the Award of Public Contracts (Vergabeverordnung) clearly stipulates the framework for public invitations to tender. Amongst other things, the competence of the bidder, clearly defined costs and environmental compatibility all play an important role. All these requirements are also some of the characteristics embodied by RAL Quality Marks and the transparent system of RAL Quality Assurance (RAL Gütesicherung). Products and services holding RAL Quality Marks can thus be found in almost all public sectors.

To distinguish themselves from the competition, companies, associations und investors offer their products or services with RAL Quality Marks (RAL Gütezeichen). Their commitment to regular quality testing sets them apart from the competition and demonstrates their adherence to high quality standards.

Companies, associations und investors: how you benefit from RAL Quality Marks

Companies want to remain competitive and keep costs under control. RAL Quality Marks currently support more than 9,000 companies. A total of 150 Quality Marks are issued for individual groups of products and services.

You can look up whether there is also a Quality Mark for your product or service in the overview. If there is currently no quality mark available for your products or services, you have the opportunity to join up with other companies to form a Quality Assurance Association and collectively apply for a new quality mark. Please contact us if you have any questions.

Benefit from RAL Quality Marks

The Quality Assurance Associations award the Quality Marks to companies/associations for their products or their services under the prerequisite that they adhere to the Fundamental Guidelines for Quality Marks. In particular, this places high requirements on quality and reliability.

Your company can benefit from quality marks in many respects:

Advantages on the market
The high quality standards distinguish you from other suppliers and provide a clear advantage over the competition.

Less expenditure dealing with complaints
Adhering to the high quality requirements means that you reduce the costs related to errors and complaints. And it really pays off.

Advantages offered by the Quality Assurance Association and the umbrella organisation RAL

• Support when making an application
• Market analysis
• Marketing activities
• Press and public relations
• Free participation in webinars and other information events, trade fairs and other events
• Regular exchange of ideas amongst member companies

Simplifying invitations to tender

Numerous quality marks make it easier to prove a bidder’s eligibility for invitations to tender and allow comprehensive supply conditions to be easily defined. This saves companies time and money.

A clear signal to your employees:

Your employees know: “The highest level of quality is considered the benchmark for our work and this is regularly monitored.”
RAL Quality Marks thus also supports internal quality management.

Security for investors

Are you planning to invest in a certain sector? RAL Quality Marks can also support you in these cases. Because you can assume that all products or services featuring the quality marks are reliable and adhere to high quality standards.

An improved competitive edge, higher customer loyalty and a reduction of your costs due to fewer complaints: these are the benefits enjoyed by the trade when they offer their products using RAL Quality Marks. In an approval procedure, RAL determines the requirements together with the trade and consumers.

RAL Quality Marks for consumer protection and satisfied customers

The trade sends out a clear signal when it offers its products with RAL Quality Marks. As a result, customers recognise that a high quality product range, reliable suppliers and trusted advice are, for example, important to these businesses – an important advantage in a fiercely competitive market in which the number of low-cost operators is constantly growing and labelling does not promise what it suggests.

High level of customer loyalty – less complaints
All products carrying RAL Quality Marks fulfil strict requirements, which are regularly monitored by the manufacturer themselves and also by independent institutions. Therefore, those in the trade can rely on the fact that they are offering reliable high quality products. The result: satisfied customers who are glad to return. RAL Quality Marks represent, therefore, an important tool in maintaining customer loyalty.

Many advantages for the trade
The trade benefits directly from RAL Quality Marks. The reliability provided by RAL Quality Marks reduces the time and costs that are connected with complaints and disgruntled customers.