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About RAL

The No. 1 expert for labelling

RAL is one of the oldest labeling professionals in the world. Consumers, companies, industry and retailers have been relying on RAL since 1925. The labels we award are characterised by transparency, objectivity, timeliness, sustainability and the highest level of quality. Our claim in everything we do: Simply Excellent.

RAL Logo an der Fassade des RAL Gebäudes in Bonn
Videovorschaubild RAL Imagefilm: Nahaufnahme eines Auges in einem blau und glitzernd geschminkten Gesicht
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What sets us apart

Labels serve to provide guidance in an increasingly confusing world of products and services. To properly fulfil this role, a label needs to be objective, reliable and constantly up-to-date. RAL has been setting the standards in this area since 1925. Almost all of RAL's business areas focus to varying degrees on the theme of labelling: RAL QUALITY MARKS (RAL RAL GÜTEZEICHEN), RAL COLOURS, RAL ENVIRONMENT and RAL LOGO LICENCE.
Zwei Männer geben sich die Hand

100 years of experience

RAL has stood for reliability, neutrality, innovation and orientation in labelling since 1925. Consumers, companies, retailers and public clients benefit from 100 years of experience.
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Excellent network

Our excellent network to all relevant professional and trade groups (Fach- und Verkehrskreisen) as well as leading institutions from business, politics and consumer protection has grown over decades and is characterised by mutual trust.
Gruppenbesprechung in einem modernen Büro

Competent team of experts

Our employees are the heart of RAL: chemists, biologists, engineers, lawyers and professionals from marketing, sales, communications and finance. Their expertise ensures the success and diversity of RAL.
Mutter mit Kind schauen auf ein Feld mit Windrädern

Innovation and sustainability

Innovation and sustainability drive everything we do - from labelling to the RAL building in Bonn to CO2 neutrality. We are uncompromising on these issues.

RAL is neutral and independent

RAL Deutsches Institut für Gütesicherung und Kennzeichnung e.V. and RAL gGmbH act independently. The association and committee structures of the Executive Board, Board of Trustees and General Meeting guarantee RAL’s independence and neutrality. This is an important requirement for the credibility of RAL and the labels we award.

Frau liest Kennzeichnung eines Produkts iStockphoto/Drazen Zigic
Orientation

RAL offers orientation for a better purchasing decision

RAL’s independence, objectivity and neutrality ensure that the labels we award provide the highest level of guidance. Consumers, retail, business and politics can rely on this orientation. For example, the RAL Quality Marks (RAL Gütezeichen) are recommended by consumer protection associations as particularly reliable labelling.

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More information

Read more information here or contact us!

 

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